In a historic collaboration, the legendary Austrian firearms manufacturer GLOCK has signed Chuck Norris as the new company spokesperson. For the first time, two iconic names come together, each with a rich history of excellence, an army of loyal followers, and unquestioned faith in their product’s ability to protect and serve.
Josh Dorsey, the Vice President of GLOCK, Inc., furthered the harmony between Norris and the brand when he reinforced, “mutually committed to perfection and their fan base.” He furthered this with a comparison of Norris’s contribution to martial arts in America and GLOCK’s innovative firearm technologies, such as its polymer-based pistols and the SAFE ACTION System.
Norris world champion martial artist, actor, producer, philanthropist, and entrepreneur also no less excited with the partnership. “The values that I have built my life and brand on – tough, real, constant, and powerful – are echoed in everything that GLOCK does and creates,” he said. He added with a laugh that had he ever decided to get into the firearms business, he’d simply be duplicating what GLOCK’s already done better than anyone else.
The partnership encompasses traditional, digital, and social campaigns, in addition to public appearances, ensuring that the legendary Chuck Norris becomes the face and voice of GLOCK on a range of platforms.
In other firearm-related news, the Glock 40 Gen4 has shaken the market lately. Nicknamed the “F-350 of handguns,” this 10mm long-slide pistol is geared toward serious users who need a powerful and reliable firearm. The G40 Gen4 has a 6-inch barrel, and a magazine capacity of 15 rounds, and is ideal for outdoor enthusiasts, hunters, and sport shooters. A very nice feature of the model is the Modular Optic System, which allows attaching optics without problem and thereby enhances utility in long-range shooting.
Additionally, ERGO Grips has introduced a maintenance and cleaning tool for Glock owners: the Glock Modular Armorer Stand. Bolt it to any workbench, and modules hold both small- and large-frame Glock pistols in place. The stand itself is made of reinforced polymer that is durable, and harsh chemical-resistant. It’s sure to be a welcome addition to any armorer’s toolkit.
These developments are examples of continuous innovation and commitment to quality that have driven the firearms industry toward providing the best for amateurs and professionals.